gear for our journey over 50.

How we got here, and why this exists.

At age 62, former tech CEO Breton Buckley discovered an unexpected path to entrepreneurship. Like so many older men and women, the arc of his career had peaked in his 50s. Then he gave a free marketing plan to a company president — a plan that he created easily from the years of experience that he’d taken for granted.

It was received positively. Two months later, he quit his corporate job and started his marketing agency. Within four weeks, he'd landed his first client — that same company president.

In this age of social media and video production, he had no team and no production experience. He didn't need a team. AI became his tutor.

Highly experienced older men and women have a profound advantage in life and for entrepreneurship. But as technology races forward they may feel left behind. No longer. Empowered by the personal coaching AI provides, and with their experience, their age is their superpower.

The book Your Age Is Your Superpower is the map: the principles, the stories, the steps. This gear is the reminder you put on when the work is hard — clear-eyed about effort, and still in the game.

If you’re over 50 and a new direction has felt out of reach, it may not be.

This gear is for your journey.

A reminder of our strength.

Your age is your superpower.